Structured data tells search engines what a page is: an organisation, an article, a list of questions. Nobody wants to type it by hand.
Built from your content
The title, the dates, the images, the FAQ answers and the author are already in the CMS. The site turns them into JSON-LD for every page and every post.
One framework for all sites
The same library builds the data on every project, so a fix in one place helps everywhere.